Rico is the pampered heir to a fortune worth billions, and used to be the USXWF's shining star, a position he's since transcended since he took over the company.  He basically bought his strength and skill, using his wealth to hire the best trainers and to purchase the best equipment available.  Which doesn't mean that he isn't smart or deserving of his position... indeed, he's proven himself many times over as an incredibly shrewd businessman, an intellect and relatively cool head that he brings with himself into the ring.

Rico's half-deserved, half-bestowed success has earned him the enmity of many of his fellow Superstars, but he doesn't sweat it.  He plans on removing himself from the ring activities fully, and would have done so had he not been confronted by personal issues from his old trainer and friend, Diego Cabrera.  Now Rico is trying to fight his way through these confusing questions so he can completely retire from wrestling.